Client Management 101

Entourage

The development of one’s career within the entertainment industry is a painstaking process that requires time, knowledge, experience and a host of other qualities unknown to many. With so much talent in the world it often takes the assistance of particular individuals to point those people towards the right opportunities while keeping them ahead of the pack. That is where the client – manager relationship comes in and it’s something that is much more complex than many even know.

Look around in today’s entertainment world and you will see a number of big names that have risen to superstardom. Multimillionaires are shaped in music, sports, movies and television on what seems to be a daily basis. As the public adores these people and fawns over their every lifestyle, they often forget to look behind them to see who is assisting in their rise to fame. That is where the manager comes into the picture.

As the name implies, the manager is a professional whose sole goal is to manage various aspects of the personality’s career. In doing so, they are charged with helping create various opportunities that may have not be present before while helping the client develop a set of goals that will equate to longevity in their industry. It’s their duty to provide a sense of direction when at times it is easy to get swept up into the river of loss potential and become yet another sad “True Hollywood Story.”

Unfortunately, the client – manager relationship has been perverted in some ways that need immediate attention. Instead of trained professionals with the connections and know-how to help develop these talented musicians, actors and others; we have seen a rise of people who simply have free time, a cell phone and computer calling themselves managers and trying to do business in someone else’s name. All the while they are ruining the reputation of said person while looking like a fool along the way.

The misunderstanding between the client – manager relationship is a multifaceted problem that can be addressed by taking precautionary steps:

• When looking for a manager, do your research. This is an individual that you are entrusting with the responsibility of developing your career for a period of time. This isn’t a job that just anyone can do but takes a level of responsibility and experience everyone does not have.

• Talk to their current and previous clients. Get a better understanding of what they have done for others in the past. Don’t take in all the good or the bad; however listen for anything that could be considered a red flag or seal the deal in your professional opinion.

• Check their credentials. This may seem simple but if you’re dealing with individuals who do not have certain foundations in place such as a business listing, official website or references then that may not be the person you want directing your career.

• Know that while you have a manager, that doesn’t mean you can’t take charge of your career. Show the onus to continue developing and you will not only make your job easier, but theirs at the same time.

In the end, management is an important part of the industry that many personalities do need to take advantage of; especially as they become bigger within their field. Proper direction and that outside voice are just some of the benefits of working with an experienced individual who should be there to help you just as you would help yourself.

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The Debate To Pay For Exposure

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Developing artists should work hard for every bit of exposure they receive as they grow within their craft. However, today’s bastion of social media networks has created the opportunity to present yourself to the public in a variety of ways with the simple click of a few buttons. What has occurred is the growth of social media professionals who claim they will be able to give you more exposure and promotion than available through your own wiles. As a developing personality, you may have a limited amount of resources to dedicate to your career. So that leaves the question: should you pay for exposure?

For those who may not be aware, online exposure is the promotion of your company or career to the masses of individuals who peruse the World Wide Web on a daily basis. Platforms such as Twitter, Facebook and others allow you to present yourselves to your interested foundation of followers. Exposure will also put you in front of potential media outlets that can give you additional coverage of your career. The whole goal of an effective exposure strategy is to create new opportunities that would be out of range if the public was not aware of you and your actions.

online-exposureWhile it can be a slow an arduous process, an individual can develop an effective exposure strategy that pushes their product/skills to a large group of people. It’s that long term step which turns most away and towards the instant access that can come with these online promotion groups. For varying fees these groups are willing to post your music, movies, pictures or whatever else makes you “you” for their viewing public to partake. The hopes of such a practice are that you can catch the eye of an important individual in your industry that will open up doors for your success. Sounds like a great deal, but before paying for such services, there is some research that you should do.

• Review the followers that these groups that companies claim to have. Many groups are purchasing “likes” and groups of followers and while their numbers may be high, this isn’t an accurate representation of real people they interact with. If the company is RT’ing and posting your information for fake profiles, then you really aren’t getting any exposure that is worth the payment.

• Develop your own social media exposure campaign. Many of the avenues that these companies are using are free to access. If you develop your own campaign you can build a solid foundation that will spread your work through a variety of avenues. Hash tag trending topics, blog syndication outlets and network groups

• When talking with these companies, get as much information as you can about their foundation and develop feasible expectations. This is your career that you’re financing so you want to make sure you are getting the most out of their services. If you do not see reasonable results, either try to renegotiate or step away from the pay to promote services.

Paying for promotion does have its pluses and minuses, as with any opportunity within the business world. Before giving these social media and online experts your money, do some research on their company and services because you may be able to do just as good of a job, if not better, than they are when promoting your career. No one is going to take as much of an interest in your development than you will so it’s important to take that to heart.

Who are you talking to? Buying vs. Earning your social audience

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The numbers behind social media have become a headache. One look online and it doesn’t take much to find a company or personality requesting “follows” or “likes.” Why? Because the more we have, the more people we can reach every time we hit the send button. But what happens when those same companies become obsessed with the number of followers or likes that they have? The current practice of buying followers and likes has exploded and while it may seem harmless – it’s certainly not worth the money spent.

To help answer the question surrounding buying likes or followers, let’s first change the way you think of social media platforms. If you are running the social media strategy for a company or building your own personality brand; you have to understand that your social media presence is your stage. Whenever you tweet or post that is the moment in which you have the microphone in your hand and the “world” is awaiting your next message.

Now look out into your crowd. Amongst your followers you will most likely see friends, family and those that have become close followers of your brand. Over time that number has grown because you’ve built yourself into an expert within your industry. While that number has grown slowly, the fact of the matter is that it still has grown.

Still, that growth hasn’t been as fast as you want. So you decide to buy followers. Looking at that list of new “likes” and “followers” you start to see duplicating profile pictures and bios – which should alert your “Spidey sense” that something is wrong. Many of these profiles are duplicates and fake. So while your number may have grown, your actual audience hasn’t changed at all. Some groups are even claiming they are selling “real profiles” but those individuals usually end up unfollowing and unliking your profiles once they realize that they are following you.

So now what?

Instead of spending the cash to purchase these followers, develop your brand and audience the right way through a few simple efforts:

  • Interact: Like, RT, and comment with the influential people without your industry. Don’t ask for follow backs or likes, but hold normal conversations with them as you would on an everyday basis. Over time, these individuals should begin to do the same with your posts which should increase your following.
  • Stick to the Trends: Hash tags are important on Twitter because they link you to people who are talking about the same thing you are. If you’re watching the big game or new episode of the most popular show, include a trending hash tag to catch the attention of potential followers.
  • Daily posts: 2-5 posts per day are enough to keep your content in front of viewers without overwhelming people. While they may like to read what you have to say, you can quickly push them away with too much content.

Don’t get caught up in the numbers. Yes, that person has thousands of followers, but how many people are they really talking to? Probably not many. Build your base through honest practices and get the full benefit of become a brand worth watching.

The Relaunch of the R&B Management Group

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In September 2011 the R&B Management Group was formed as the brain child of Raphael Garcia and Bryan Parker. Nearly two years later the initial experience within the entertainment management industry has caused the partners to take a moment to refocus and relaunch their efforts. So, June 2013 the two came together to reset their foundation and get back to the goals they initially had in mind.

The R&B Management Group is a consulting and management firm that is focused to help in a number of areas.

Our expertise within the project management realm and we are committed to helping our clients complete their ventures to match their vision. Our consulting services will allow you to take advantage of our industry contacts to help place you with the individuals and opportunities needed to move forward.

Client management was the goal that got the R&B Management Group off the ground but after further consideration spawned the need for other services. As a firm we are willing to assist approved clients in managing their career within specific industries. These management services will be tailored to each client to help push their career in the direction expected.

Promotional and public relations services will go hand in hand as we will look to help push our clients to the public in the best light possible. Media coverage in today’s society can either make or break your position within the industry and it’s our goal to get you the best coverage possible.

Writing services are the final consulting service package available from the R&B Management Group. With nearly a decade of professional writing experience under our belt, we are available to help you complete any project that demands high level writing. We’ve covered a wide variety of topics and those experiences will help complete your work as well.

The relaunch of the R&B Management Group had been created to give our client base the best group of consulting and management services available. We care how far you go and with our services you will get there.