Creating Effective Goals


In the world of business it’s vital to have some sort of goals to help guide your planning. Going through the day without some sort of map will lead to the completion of meaningless busy work that doesn’t help anyone get any closer to their end game. But at the same time, it is vital to know how to set effective goals that are worth your time.

1. Create a goal that is measurable

You to not want to be vague when creating a goal for yourself, project or company. Come up with a result that can be measurable in some sort of fashion. For example, if you are a freelance writer a measurable goal could be to write 3 pieces of content per day. That way you can gauge your results against exactly how much work you have completed. Ambiguous goals leave you with the ability to put things off and not complete as much as you know you should; which in the end is very detrimental to your long term goal.

2. Set an end date

Create a deadline to get the job finished. For example if your goal includes establishing connections across a different industry for a project; set a number of contacts that need to be formed within a 30 day time frame. From that point take whatever steps are needed to build the relationships that will lead towards the completion of your goal.

3. Keep a record of progress

A visual record of your goal will help keep you motivated as your working on your project. Some companies use the standard thermometer style goal tracker when trying to reach a type of numerical goal. This example or other notes such as a “goal board” will help keep you on task. Any type of visual representation of your goal should be used to keep you on task and serve as a reminder towards your final end game.

common-goal-setting-114. Be ready to edit

Adjusting your goals is never a bad step. Needs and opportunities may change so you may need to adjust your position. In doing so, the edits should stay realistic and fall within the other measurable elements. If that means adjusting the amount of work or adding time to your goal, then so be it. The main objective is to keep yourself on the path needed towards success instead of being thrown completely off.

Any type of undertaking requires some form of goal setting process. Imagine going on a long trip to a place you’ve never been without a map or some form of directions. Getting there would be a pain. The same is said for the business world when trying to reach a new level with a standard of goals in place.



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