Business of Branding: The Recap

BrandingFor the month of November the R&B Management Group has taken a look at several different factors that come within the Business of Branding. While the buzz word may be relatively new, the action itself isn’t and can be easily navigated by any cognizant business person. Here is a recap on the three areas that we focused on this month:

Defining Your Brand

What do you want your company to be known for? When someone sees your organization’s logo what is the first thing that they think of? Better yet, when someone thinks of the services that your company provides, do they think of your company before any of your competitors? These are the questions that must be answered when you work to define your brand. By using your social media outlets wisely and the services that you provide on a daily basis you can build an identity that resounds with your customers for a long period of time.

Promoting Your Brand

Once you’ve established who your brand will be identified it’s time to let the world know exactly what you can do. Promoting your brand is much easier than many believe and there are many opportunities to come up with original ideas to show your worth. As mentioned, using your social media tools to interacted and present the world with what you’re doing is one way to promote your brand effectively. Other ideas can be found throughout the business world as well. For example, if you’ve seen the Geek Squad cars driving around the highway that is one prominent way If you’ve seen the Geek Squad cars driving around the highway, that’s one prominent example as how a company has effectively promoted their brand within their industry.

Protecting Your Brand

brandOne of the overlooked areas when it comes to branding is how a company has to work double time to protect what they have built. As we mentioned, the instant access and spreading of content online means that one misstep can be spread at a moment’s notice. So it’s your job to avoid putting out a bad message at all costs. If that does occur the next steps are to use the tools available to you to get out in front of the problem. The same way your social media tools are used to promote your brand, they must be used to protect your brand as well.

As you get ready to crowd around table for Thanksgiving be sure that you’re doing your best to develop, promote and protect your brand. Yes, it’s the holidays but that doesn’t mean you can take time off in the world of business development.

Business of Branding: Protecting Your Brand

Branding2During the month of November the R&B Management Group has continued the focus on teaching clients how to effectively identify, develop and promote their brand. This week, we are looking at ways that company’s can protect their brand to ensure that undue damage is not being done to the organization you are building.

With this branding series we’ve focused on how the use of social media can define and promote your brand. However, as easily and quickly you can use those tools in the positive manner; they can also cause extensive damage to your brand as well. At the same time, that damage doesn’t even have to come from your own outlets. The fact of the matter is that business people must be cognizant of the damage that can be done with these once thought to be harmless platforms.

The first step is to be aware of what messages are being sent out from your company handles. With so many controversial and joking topics being placed on Facebook, Instagram or Twitter it’s very easy to re-share or comment on a post that will offend someone in some fashion. That offense can translate into a loss of future support that no business owner should be willing to overlook. Stay away from hot bed conversations or any interaction based in opinion. Using your company media outlets to address these conversations will have long term negative affects. At the same time, if your personal accounts are closely linked to those of your business nature, the same type of involvement can cause damage in the same way.

social-media-seo-logosThe second step is the use of tools that allow you to monitor when your company is mentioned on social media. Platforms such as Google Alerts or Mentions allow you to search for any comment that talks about your brand. From there, you can respond to that person from your business platform. These tools are important because you can address any negativity or promote any praise that you’re received for services. Any type of press isn’t always good press but the way you respond to it can become great press once you realize what is being said.

Protecting your brand is just as important as building and promoting it. Watching what you do and what others say about you will allow you to safe guard the work that you’re doing. Without it, there’s a good chance that one false move can cause damage that everyone wants to avoid.

Business of Branding: Promoting Your Brand

Branding2During the month of November the R&B Management Group is focusing on the idea of branding to teach our readers and clients how to effectively identify, develop, promote and protect their brand. With this week’s post we are looking at effective strategies to use to promote your brand to potential customers and other influential personalities within your industry.

Developing a promotional strategy can be complex and simple at the same time. There are many different tools that are available to companies today at little to no cost that will help you push your brand to the masses with a few clicks of a button. Instagram, Facebook, Twitter, Tumblr and other media platforms give you access to the world from behind your computer or phone screen. These tools are simple to use, but the complexity comes into play when developing said strategy.

The trick is to use all of these platforms as a bridge to a central location where the interested party then becomes a client. For example, if you are a clothing outlet, your Instagram should show people wearing your clothing in everyday settings. Your Twitter and Facebook should drive conversations about your place in the fashion industry while pushing traffic back to your company website. Blogs and YouTube videos can also become integrated into this strategy as tools to build your authority in this specific area.

social-media-seo-logosBorrowing ideas is never a bad idea because nothing is truly new under the sun. However, it is important to always tailor your promotional strategy to fit your brand’s needs. This is the aspect of promoting that can be difficult. You have to know how to interact with your client base. what platform are they most active on? when are they most active? what types of post do they respond to? All of these questions you will have to know the answer to in order to develop this strategy. Doing anything haphazardly will be a waste of time and lead to frustration.

The R&B Management Group can help you build your brand through an effective promotional strategy. Reach out to us through the comments section or our official website for more information.

Business of Branding: Defining Your Brand

brandThis month the R&B Management Group is diving into the topic of branding which has become an important buzz word within the world of business. Not only business, but managing the impression that you put off to others within your community. This week we are looking at how someone should go about defining their brand for long term impact.

As we mentioned last week, whether you know it or not, you already have an idea of what branding is. McDonalds, Coke and other large companies have instilled a thought process that everyone has when thinking of their organization. That is their brand, so how should you go about defining yours?

First, you need to think about what exactly it is that you do to fill your customer’s needs. You want to begin to promote those skills so those potential customers can think of you when those needs are required. For example, if you’re a DJ then that would require you to promote those skills through your social media platforms and even changing your handle name to display your DJ moniker.

Second, you need to find a way to differentiate your skill set from that of others within the same field. Sticking with the example of the DJ, think of if you are capable of working different types of events. If your immediate competitors are all focusing on Hip Hop based events, focusing on events that play a different type of music such as EDM will open up different opportunities to you. Differentiating yourself from the group will not only keep you in mind for similar opportunities but open up your brand to opportunities that you may not have been considered for in the past.

These two steps will help you better define your brand while letting the public know how you can service them. Your goal should be to build a strong enough foundation that when someone thinks of services within your field, they should automatically think of you. It is a time based process, but once that foundation is created your brand will benefit.

The R&B Management Group has the skills to help you develop your brand. Reach out to us for more information on how we can help.