Business of Branding: Defining Your Brand

brandThis month the R&B Management Group is diving into the topic of branding which has become an important buzz word within the world of business. Not only business, but managing the impression that you put off to others within your community. This week we are looking at how someone should go about defining their brand for long term impact.

As we mentioned last week, whether you know it or not, you already have an idea of what branding is. McDonalds, Coke and other large companies have instilled a thought process that everyone has when thinking of their organization. That is their brand, so how should you go about defining yours?

First, you need to think about what exactly it is that you do to fill your customer’s needs. You want to begin to promote those skills so those potential customers can think of you when those needs are required. For example, if you’re a DJ then that would require you to promote those skills through your social media platforms and even changing your handle name to display your DJ moniker.

Second, you need to find a way to differentiate your skill set from that of others within the same field. Sticking with the example of the DJ, think of if you are capable of working different types of events. If your immediate competitors are all focusing on Hip Hop based events, focusing on events that play a different type of music such as EDM will open up different opportunities to you. Differentiating yourself from the group will not only keep you in mind for similar opportunities but open up your brand to opportunities that you may not have been considered for in the past.

These two steps will help you better define your brand while letting the public know how you can service them. Your goal should be to build a strong enough foundation that when someone thinks of services within your field, they should automatically think of you. It is a time based process, but once that foundation is created your brand will benefit.

The R&B Management Group has the skills to help you develop your brand. Reach out to us for more information on how we can help.

 

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2 thoughts on “Business of Branding: Defining Your Brand

  1. Pingback: Business of Branding: Protecting Your Brand | R&B Management Group

  2. Pingback: Business of Branding: The Recap | R&B Management Group

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