Using Groups And Conversations For Social Media Networking

Social_Media_NetworkingThe R&B Management Group is continuing our look at the importance of networking in developing a professional and social foundation that can lead to success. Last week we looked at the practice of face to face networking which is still important today with the advent of social media networks. Still, the behavior of both individuals and organizations on social media have taken a prominent role in networking today.

While we’ve covered social media networking in the past on our company blog, we’re going to look at the conversation in a different light this time around. For this month’s conversation we are looking at the use of social media groups to reach out to individuals with similar interests and goals.

LinkedIn and Facebook are two platforms that allow users to create groups meant to attract those with similar interests. While many of these groups were meant to bring people together for fun, some have developed into networking groups where ideas are exchanged and partnerships are formed. Majority of the LinkedIn groups are used for this purpose. New job opportunities and connections can come from these quick sparking conversations. Facebook is more of a social atmosphere, but if your looking to tap into groups of people that you don’t know but have similar interests – LinkedIn is the best option to take.

Social-mediaInstagram and Twitter also have “grouping” capabilities that can help you tap into networks that are talking about topics that are important to you. Using hash tags (#) will include your posts into conversations that are linked together around that topic. For example, this months conversation has been included in the #Networking trending topic to draw attention to our content. Instagram posts around events can draw attention to the action by including a simple hash tag. Promoters on both platforms use this practice to link all of their promotions together. Including yourself into these trending topics can create a bridge to connections that were at one time out of reach.

Using your social media connections to build a business network is a smart tactic in today’s society. There are a number of ways that you can use the groups that are available on these platforms to build connections that were at one time out of reach.

Face To Face Networking Is Still Vital

FacetoFaceThe month of January is networking month here at the R&B Management Group. Our firm will look at the practice of networking in different phases and how it will impact your business and career. First, we’re looking at personal networking that occurs only in face to face settings.

We will define personal networking as the practice of getting to know people in a face to face setting in hopes that ideals, goals and tactics can be brought together in an effort to create future opportunities. Personal networking occurs in a number of different ways and in many different locations.

For example, happy hours are a popular option for making new business connections. In fact, many professional groups hosts happy hours with the intention of welcoming new members and introducing them to those currently involved. The recreational atmosphere is one of the best locations to make those connections in a lighthearted setting.

However, there are some who may not have the “abilities” to make those connections when given the opportunity. In a day where email, social media outlets and texting seem to be the number one way that people want to talk to each other; doing so face to face has become uncomfortable for many. Whether it is shyness or just a lack of knowing how to strike up a conversation; it seems as if more people are unwilling to talk to others when looking them directly in the eyes. That inability to do so in such a laid back setting would have drastic implications in a professional setting where they will surely cross over.

Being in a new setting gives you an opportunity to further strengthen your network. Use these tips to help you build the foundation of having a strong personal network.

happyhourIntroductions: if you attend an event with a friend be sure to be introduced to anyone that seems of interest. Use the fact that your accomplice knows important people to also be introduced to those “in the know.” Being in the same location already shows that you have similar interests which is a base to use to strike up a new friendship. That new friendship may build into something more for both of the parties involved.

Meetup Groups: With resources such as Meetup.com it is very easy to place yourself in a relaxed setting of people with similar interests. While most seem to use these outlets for social purposes; they can also be used to build professional relationships. Spending a few minutes to research and attend the type of groups that catch your eye can lead to developing a stronger personal network.

Networking in face to face settings may have fallen off of the popular wagon, but it stills holds a vital place in both social and professional development. Take the time to get to know someone face to face instead of behind a technological screen. No matter what, business will always be completed by some form of personal interaction and success will go to those that can perform when needed.

Introduction To The Series On Networking

NetworkingEach month the R&B Management Group will look at another area of important development that can impact a career or project. A new year is upon us, so with that in mind we are looking at the area of networking as this month’s feature. With that in mind here is a preview of our series on networking and how it can be utilized by individuals and groups on the whole.

To better understand what networking is as a whole, let’s take a moment to actual define the process. Merriam – Webster gives us the definition that networking is “the exchange of information or services among individuals, groups, or institutions and the cultivation of productive relationships for employment of business.” These definitions serve a direct lead-in into how we will cover the idea of networking over the next few months.

networking-guyIn this series we are going to look at four important points of networking as a whole: in-person networking, where and when to networking, social media networking and what not to do while networking. Each one of these areas are amongst the most vital areas to discuss when teaching the masses about how to properly build a strong base of relationships.

As many people are building a list of goals and resolutions to build their career and personal lives; being able to network is a skill that will be required to take positive steps in that direction. For the next four weeks the R&B Management Group is going to provide valuable tips and information that will help in that area. Our focus is to help those around us build better careers and help project development. To get there, networking is one of the first skills that should be built into your foundation.