Update on “The Promoters” documentary

The Promoters LogoThe R&B Management Group has been working hard to continue working on our documentary chronicling the world of night life promotions. With that in mind we’re providing an update on the progress of “The Promoters.”

As the season changes from the cold and brutal winter that many endured to the exciting time of spring and summer, the desire to go out and party seems to hit everyone harder. With that in mind “The Promoters” is expected to kick off the first series of shoots to create the first season looking into the night life industry.

Current plans are for the taping of a major event within the Washington DC metro area during the big July 4th weekend. This is an important party time that kicks off some of the biggest events of the summer. While “The Promoters” won’t reveal the exact group or event that is planned at this time; it’s worth noting that the production is planned with one of the premiere groups in the area and top night life venues in the DMV area.

From March to May we ran an Indiegogo campaign with the hopes of raising $3000 for the production of the show. Unfortunately we were unable to raise the funds requested but we did gather a large amount of attention and support for our efforts. With that improved direction and a growing list of connections, “The Promoters” is clearly headed in the right direction.

Plans are to debut the first season of “The Promoters” during early to late August. Keep an eye out for the R&B Management Group to release information about the show through all of our social media channels.

The Promoters will open eyes to the world of the nightlife industry

PromotersLogoThe night life atmosphere has been a captivating part of adult hood for generations. The lifestyle of prominent industry players is highlighted in television reality shows and through the millions of social media posts that are created on a daily basis. Still, there aren’t many people that know exactly what it means to be an “event promoter” in a major metro area. That’s all set to change with the creation of “The Promoters.”

Typing in the words “event,” “party” and “promoters” into any search tool will bring up a laundry list of examples to show people who fancy themselves to be promoters within the entertainment industry. These individuals are well known for hosting daily and weekly events at some of the most well-known venues in major metro areas. Their popularity has allowed them to grow a following that comes out to any event that they may host for the opportunity to rub elbows within their social network.

What started out as a hobby for some has grown into a full blown career. Professional event/party planners are contracted to help their clients create lasting memories with single parties or help build the customer base of fledgling venues. Either way, the practice of being a promoter has continued to grow and evolve into an industry that deserves recognition.

This is where “The Promoters” comes into play. The brain child of Raphael Garcia, the documentary series is set to follow some of the most well-known hosts in various metro areas. The idea is to see exactly what being a promoter has done to and for their life socially and professionally. Very often their followers get the opportunity to see snippets of their lives in pictures and brief videos, but they are never given the chance to see an in-depth, real view of what things are like on the other side of the door.

The Indiegogo campaign to raise $3000 was launched on March 3 and will run through May 2. The creators have built in a number of perks that should be enticing to the individuals who enjoy to take part in this atmosphere. Donaters will receive such “gifts” as producer credit, acknowledgment across social media and guestlist access to tapings. The donations will go to cover costs such as taping, editing, styling, advertising and any other overhead expenses for the production of three episodes in 2014.

With so many people going out of their way to enjoy the nightlife style in their area, “The Promoters” is taking the time to cast the spotlight on those that go out of their way to make those moments possible.

This project is brought to you by the R&B Management Group.

Bruno Mars benefits from performing for “exposure”

BrunoThe R&B Management Group has firmly stated our stance against performing your talents for what is called “exposure.” As with every rule in life there is a major exception. The exception to this rule is when performing at the Super Bowl. Just like all of those that came before him, Bruno Mars wasn’t paid for his performance at Super Bowl XLVIII but he’s going to experience some major gains from the fame that follows.

Since his near 15 minute performance during the most watched event in television history the expectations for Bruno’s career has skyrocketed. In fact, Bruno’s halftime show pulled in more viewers than any halftime show before. Yes, that includes the great Beyonce. His album, Unorthodox is on track to sell more than 70K copies since the big game and is headed to reclaim one of the top sports on their chart rankings. Quite impressive for an artist that didn’t carry the name power as some past performaners such as Prince, Justin Timberlake and others.

Even though Super Bowl performers are not paid for their appearance, they are given a level of exposure that all musical acts would leap at obtaining. Forbes magazine is reporting that Bruno Mars has the most to gain in comparison to any of those that have come before him. For those fans who are looking forward to catch him during his next tour, those prices have a potential to rise. Last year he grossed nearly $72 million dollars in revenue from 84 shows. That figure comes from a ticket selling price of $66 which can quickly jump to $100 for all shows hereafter.

Not only will Bruno reap financial benefits from a very successful show; his fan base will continue to grow. With one of the better shows in recent memory, he’s certainly the hottest artist in the industry today. From the moment his selection for the 2014 halftime show was announced the anticipation grew to see if he would develier. Not only did he do so, but he exceeded expectations in a way that will push his career for years to come.

Beyoncé proves the strength of social media and branding

Jason LaVeris / FilmMagic / Getty Images

Jason LaVeris / FilmMagic / Getty Images

If you’re active with any type of social media platform then your feed was quickly taken over on late Thursday into early Friday by the one and only Beyoncé. In a matter of moments the Internet was her stage when she released a surprise album through iTunes. Leaning on nothing more than the power of her brand and social media the famed artist sold approximately 80,000 copies of her album in three hours. This is yet another example of a powerful celebrity leveraging their strength through online branding and social media marketing.

We at the R&B Management Group have continuously preached the strength of proper branding and the use of social media outlets to reach the masses. The feat that Beyoncé pulled off last week is one of the best examples of the success that can come when these two tools are used together. In one moment she’s set off a ripple effect that may not immediately hit the music industry, but will have longstanding ramifications that will be seen in the future.

Ssocial-media-seo-logoshe set nearly every social media outlet on fire with the release of her album. From numerous tweets of lyrics from new songs to simple Instagram posts that showed the cover art of the album; it seemed as if every fan took to their phone or computer to talk about anything that had to do with Beyoncé. According to a New York Times report the album release generated 1.2 million tweets in 12 hours. That in itself took the place of traditional album promotions that have been used in the past; especially when other artists such as Katy Perry and Lady Gaga also pushed the content to their millions of followers. While other entities have tried to use social media as a promotional tool, none have been able to generate such a response that Beyoncé created in mere hours.

The power of her brand was also on display during these developments as well. It was always clear that Beyoncé was a very popular musical artist but this album release fully shows how her fans relate their lives to her music. That positive engagement, which has come through a protected development of her brand, shows how serious it is for personalities and companies to protect their public perception. If she wasn’t as well accepted as she is today her album release and sales would not be as major a story as it is at this time.

Whether you are a fan of her music or not, there is still a lot to be learned from what Beyoncé did last weekend. The release of her self titled album will have long standing effects while she enjoys the immediate benefits. Either way, this is yet another example of how branding and social media work hand in hand.

Social Media Transparency

social-media-seo-logosAs always at the R&B Management Group we preach the importance of social media and how it is used to interact with the world around you. Companies can engage potential clients, stars can talk to their biggest fans and customers can gain better overall service through the quick posts that can be placed on Facebook, Twitter, Instagram and other outlets like it. We’re continuing to take a look at some of the best practices that are available with these mediums and this week we’re taking a look at the idea of transparency via social media.

The word “exclusive” immediately draws attention whenever it’s used in the world of business. Whether it’s a look at a new product or behind the scenes access to a new show; fans tend to eat up the content with the hopes of being more in the know than others. With the ability to better engage users and followers across these outlets, companies can use their social media profiles to be transparent in a completely new fashion.

For example, popular movie stars are now turning towards their YouTube or Instagram channels to give fans access behind the scenes as new projects are filmed. P. Diddy used his Instagram channel to promote the launch of his new platform Revolt TV, by giving his followers access to some of the development meetings via videos and images. Before the channel was even launched the brand for the project had already been established with such a major social media effort.

transparentSmaller companies can also do the same to build brand awareness while giving followers access to information that isn’t “public” knowledge – no matter how easy it may be to obtain. Companies can livestream events such as investors announcements or even an upcoming holiday party. Introducing new employees through social media outlets also give them the power to let the world know who’s working where within the organization.

Transparency is a major turn on in various facets of the world. With the ability to immediately gain access to nearly anyone or anything through social media venues, companies and personalities can now present themselves as transparent brands for the world to see.

If you need help on creating a social media campaign that will help you not only improve your level of transparency along with better engage your clients, reach out to us at the R&B Management Group for more information.