Update on “The Promoters” documentary

The Promoters LogoThe R&B Management Group has been working hard to continue working on our documentary chronicling the world of night life promotions. With that in mind we’re providing an update on the progress of “The Promoters.”

As the season changes from the cold and brutal winter that many endured to the exciting time of spring and summer, the desire to go out and party seems to hit everyone harder. With that in mind “The Promoters” is expected to kick off the first series of shoots to create the first season looking into the night life industry.

Current plans are for the taping of a major event within the Washington DC metro area during the big July 4th weekend. This is an important party time that kicks off some of the biggest events of the summer. While “The Promoters” won’t reveal the exact group or event that is planned at this time; it’s worth noting that the production is planned with one of the premiere groups in the area and top night life venues in the DMV area.

From March to May we ran an Indiegogo campaign with the hopes of raising $3000 for the production of the show. Unfortunately we were unable to raise the funds requested but we did gather a large amount of attention and support for our efforts. With that improved direction and a growing list of connections, “The Promoters” is clearly headed in the right direction.

Plans are to debut the first season of “The Promoters” during early to late August. Keep an eye out for the R&B Management Group to release information about the show through all of our social media channels.

The Process of Executive Producing

71st Annual Golden Globe Awards - Show - Season 71The entertainment industry is full of new and interesting ideas. Every day there are individuals who come up with what could be the concept for the next big hit series. When that moment of inspiration hits there are steps that have to be taken to become a producer in the world of film and television.

Protect Your Work
The idea of copyright and ownership of ideas is a very confusing manner that is best explained by entertainment lawyers. Most people do not have immediate access to them when they begin to collect their thoughts. Still, there are ways to work around the issue and ensure that you can prove that your original idea is actually your own.

The Writers Guild of America is the best place to start when looking to protect the recently created work. This organization gives you the opportunity to register your content into their database which will give you one weapon against those who may try to steal or claim you have stolen their idea. Costs of registering content are very inexpensive and the process is quick to complete.

The Filming Process
If your idea is worth turning into an actual project then the filming process must be considered going forward. Getting the concept from paper to video can be a long and arduous process but when the finished product is available on screen every hurdle is worth it.

The Paley Center For Media's PaleyFest 2014 Honoring "Sleepy Hollow"The first step in the filming process is to find a video team that can help you visualize the project. Conduct sit down meetings to flush out treatments and screen descriptions that will help the filming process move along. This is also the time to discuss the costs and process of filming which can immediately blow up a project. Be sure to be very transparent when speaking with a video team and get solid estimates of every step in the process. Communication is key at this point because a misstep can cause your project to never become more than just a thought.

The Final Steps
When your idea has gone from simple thoughts to full product there are additional steps that should be taken to present this content in the best light. Many different production companies are available in the industry that can help take your idea to the next level and hopefully create the type of series that you envision.

It’s important to research any company that you begin to work with. Having a legal counsel become involved is vital at this point. The reason is because discussions around ownership will start to rise and new producers can often lose control of the conversations just to get their idea onto screen. Bringing in a party that has your best interests in mind while not being directly involved in its development will help protect the producers best outcome.

Developing a product from start to finish as a producer is a job that many people dream about having. In order to reach that opportunity, content must be created to pitch to get in front of those with the power to make things happen. These steps are just a small part of the process but still very important in getting the job done.

The Promoters will open eyes to the world of the nightlife industry

PromotersLogoThe night life atmosphere has been a captivating part of adult hood for generations. The lifestyle of prominent industry players is highlighted in television reality shows and through the millions of social media posts that are created on a daily basis. Still, there aren’t many people that know exactly what it means to be an “event promoter” in a major metro area. That’s all set to change with the creation of “The Promoters.”

Typing in the words “event,” “party” and “promoters” into any search tool will bring up a laundry list of examples to show people who fancy themselves to be promoters within the entertainment industry. These individuals are well known for hosting daily and weekly events at some of the most well-known venues in major metro areas. Their popularity has allowed them to grow a following that comes out to any event that they may host for the opportunity to rub elbows within their social network.

What started out as a hobby for some has grown into a full blown career. Professional event/party planners are contracted to help their clients create lasting memories with single parties or help build the customer base of fledgling venues. Either way, the practice of being a promoter has continued to grow and evolve into an industry that deserves recognition.

This is where “The Promoters” comes into play. The brain child of Raphael Garcia, the documentary series is set to follow some of the most well-known hosts in various metro areas. The idea is to see exactly what being a promoter has done to and for their life socially and professionally. Very often their followers get the opportunity to see snippets of their lives in pictures and brief videos, but they are never given the chance to see an in-depth, real view of what things are like on the other side of the door.

The Indiegogo campaign to raise $3000 was launched on March 3 and will run through May 2. The creators have built in a number of perks that should be enticing to the individuals who enjoy to take part in this atmosphere. Donaters will receive such “gifts” as producer credit, acknowledgment across social media and guestlist access to tapings. The donations will go to cover costs such as taping, editing, styling, advertising and any other overhead expenses for the production of three episodes in 2014.

With so many people going out of their way to enjoy the nightlife style in their area, “The Promoters” is taking the time to cast the spotlight on those that go out of their way to make those moments possible.

This project is brought to you by the R&B Management Group.

Using Groups And Conversations For Social Media Networking

Social_Media_NetworkingThe R&B Management Group is continuing our look at the importance of networking in developing a professional and social foundation that can lead to success. Last week we looked at the practice of face to face networking which is still important today with the advent of social media networks. Still, the behavior of both individuals and organizations on social media have taken a prominent role in networking today.

While we’ve covered social media networking in the past on our company blog, we’re going to look at the conversation in a different light this time around. For this month’s conversation we are looking at the use of social media groups to reach out to individuals with similar interests and goals.

LinkedIn and Facebook are two platforms that allow users to create groups meant to attract those with similar interests. While many of these groups were meant to bring people together for fun, some have developed into networking groups where ideas are exchanged and partnerships are formed. Majority of the LinkedIn groups are used for this purpose. New job opportunities and connections can come from these quick sparking conversations. Facebook is more of a social atmosphere, but if your looking to tap into groups of people that you don’t know but have similar interests – LinkedIn is the best option to take.

Social-mediaInstagram and Twitter also have “grouping” capabilities that can help you tap into networks that are talking about topics that are important to you. Using hash tags (#) will include your posts into conversations that are linked together around that topic. For example, this months conversation has been included in the #Networking trending topic to draw attention to our content. Instagram posts around events can draw attention to the action by including a simple hash tag. Promoters on both platforms use this practice to link all of their promotions together. Including yourself into these trending topics can create a bridge to connections that were at one time out of reach.

Using your social media connections to build a business network is a smart tactic in today’s society. There are a number of ways that you can use the groups that are available on these platforms to build connections that were at one time out of reach.

Beyoncé proves the strength of social media and branding

Jason LaVeris / FilmMagic / Getty Images

Jason LaVeris / FilmMagic / Getty Images

If you’re active with any type of social media platform then your feed was quickly taken over on late Thursday into early Friday by the one and only Beyoncé. In a matter of moments the Internet was her stage when she released a surprise album through iTunes. Leaning on nothing more than the power of her brand and social media the famed artist sold approximately 80,000 copies of her album in three hours. This is yet another example of a powerful celebrity leveraging their strength through online branding and social media marketing.

We at the R&B Management Group have continuously preached the strength of proper branding and the use of social media outlets to reach the masses. The feat that Beyoncé pulled off last week is one of the best examples of the success that can come when these two tools are used together. In one moment she’s set off a ripple effect that may not immediately hit the music industry, but will have longstanding ramifications that will be seen in the future.

Ssocial-media-seo-logoshe set nearly every social media outlet on fire with the release of her album. From numerous tweets of lyrics from new songs to simple Instagram posts that showed the cover art of the album; it seemed as if every fan took to their phone or computer to talk about anything that had to do with Beyoncé. According to a New York Times report the album release generated 1.2 million tweets in 12 hours. That in itself took the place of traditional album promotions that have been used in the past; especially when other artists such as Katy Perry and Lady Gaga also pushed the content to their millions of followers. While other entities have tried to use social media as a promotional tool, none have been able to generate such a response that Beyoncé created in mere hours.

The power of her brand was also on display during these developments as well. It was always clear that Beyoncé was a very popular musical artist but this album release fully shows how her fans relate their lives to her music. That positive engagement, which has come through a protected development of her brand, shows how serious it is for personalities and companies to protect their public perception. If she wasn’t as well accepted as she is today her album release and sales would not be as major a story as it is at this time.

Whether you are a fan of her music or not, there is still a lot to be learned from what Beyoncé did last weekend. The release of her self titled album will have long standing effects while she enjoys the immediate benefits. Either way, this is yet another example of how branding and social media work hand in hand.