Setting Yourself Apart In The Entertainment Industry

originalityAs an agency that works within the entertainment industry the R&B Management Group is often approached by people looking for assistance in some form or another. While many of those inquiries are rejected for a variety of reasons; there’s still a trend that is being seen. Those who claim to want to enter the many different facets of the entertainment world are struggling to set themselves apart. Unfortunately for them, being original is one of the most important steps to finding a breakthrough.

Just as in everyday life, individuality is important when looking to advance your career. Too often the public is subjected to copy cat artists that are looking to make the most off of the work that someone else has established. However, if one was to look at some of the biggest names in entertainment today one would see a trend of acts that have reached the top by not being like anyone that has come before them.

Lady Gaga, Pink, Kendrick Lamar and OutKast are some of the most prominent names in music. While they have all put out music that will live on for ages; their fans can point towards the ways they have set themselves apart within the industry. Whether it’s OutKast’s different take on southern Hip Hop or Lady Gaga’s often controversial lyrics; these acts are not only known for their music – but for a factor that makes them original at the same time. In some cases it will be these original “quirks” for which they will be more known than their musical career overall.

OriginalQuoteThat type of enthusiasm to be different needs to be cultivated in today’s entertainment industry. Not just in music, but in sports, film, writing and every other area that requires the consumption of content. Being original is often looked down upon by the masses at first, but it always seems to change as what’s different soon becomes popular.

When getting your career started, stick to the guns that make you different. Find a new sound, writing style, training regimen or some other way to set yourself apart from the crowd. More often than not the consistent practice will push you in the right direction.

Bruno Mars benefits from performing for “exposure”

BrunoThe R&B Management Group has firmly stated our stance against performing your talents for what is called “exposure.” As with every rule in life there is a major exception. The exception to this rule is when performing at the Super Bowl. Just like all of those that came before him, Bruno Mars wasn’t paid for his performance at Super Bowl XLVIII but he’s going to experience some major gains from the fame that follows.

Since his near 15 minute performance during the most watched event in television history the expectations for Bruno’s career has skyrocketed. In fact, Bruno’s halftime show pulled in more viewers than any halftime show before. Yes, that includes the great Beyonce. His album, Unorthodox is on track to sell more than 70K copies since the big game and is headed to reclaim one of the top sports on their chart rankings. Quite impressive for an artist that didn’t carry the name power as some past performaners such as Prince, Justin Timberlake and others.

Even though Super Bowl performers are not paid for their appearance, they are given a level of exposure that all musical acts would leap at obtaining. Forbes magazine is reporting that Bruno Mars has the most to gain in comparison to any of those that have come before him. For those fans who are looking forward to catch him during his next tour, those prices have a potential to rise. Last year he grossed nearly $72 million dollars in revenue from 84 shows. That figure comes from a ticket selling price of $66 which can quickly jump to $100 for all shows hereafter.

Not only will Bruno reap financial benefits from a very successful show; his fan base will continue to grow. With one of the better shows in recent memory, he’s certainly the hottest artist in the industry today. From the moment his selection for the 2014 halftime show was announced the anticipation grew to see if he would develier. Not only did he do so, but he exceeded expectations in a way that will push his career for years to come.

Using Groups And Conversations For Social Media Networking

Social_Media_NetworkingThe R&B Management Group is continuing our look at the importance of networking in developing a professional and social foundation that can lead to success. Last week we looked at the practice of face to face networking which is still important today with the advent of social media networks. Still, the behavior of both individuals and organizations on social media have taken a prominent role in networking today.

While we’ve covered social media networking in the past on our company blog, we’re going to look at the conversation in a different light this time around. For this month’s conversation we are looking at the use of social media groups to reach out to individuals with similar interests and goals.

LinkedIn and Facebook are two platforms that allow users to create groups meant to attract those with similar interests. While many of these groups were meant to bring people together for fun, some have developed into networking groups where ideas are exchanged and partnerships are formed. Majority of the LinkedIn groups are used for this purpose. New job opportunities and connections can come from these quick sparking conversations. Facebook is more of a social atmosphere, but if your looking to tap into groups of people that you don’t know but have similar interests – LinkedIn is the best option to take.

Social-mediaInstagram and Twitter also have “grouping” capabilities that can help you tap into networks that are talking about topics that are important to you. Using hash tags (#) will include your posts into conversations that are linked together around that topic. For example, this months conversation has been included in the #Networking trending topic to draw attention to our content. Instagram posts around events can draw attention to the action by including a simple hash tag. Promoters on both platforms use this practice to link all of their promotions together. Including yourself into these trending topics can create a bridge to connections that were at one time out of reach.

Using your social media connections to build a business network is a smart tactic in today’s society. There are a number of ways that you can use the groups that are available on these platforms to build connections that were at one time out of reach.

Face To Face Networking Is Still Vital

FacetoFaceThe month of January is networking month here at the R&B Management Group. Our firm will look at the practice of networking in different phases and how it will impact your business and career. First, we’re looking at personal networking that occurs only in face to face settings.

We will define personal networking as the practice of getting to know people in a face to face setting in hopes that ideals, goals and tactics can be brought together in an effort to create future opportunities. Personal networking occurs in a number of different ways and in many different locations.

For example, happy hours are a popular option for making new business connections. In fact, many professional groups hosts happy hours with the intention of welcoming new members and introducing them to those currently involved. The recreational atmosphere is one of the best locations to make those connections in a lighthearted setting.

However, there are some who may not have the “abilities” to make those connections when given the opportunity. In a day where email, social media outlets and texting seem to be the number one way that people want to talk to each other; doing so face to face has become uncomfortable for many. Whether it is shyness or just a lack of knowing how to strike up a conversation; it seems as if more people are unwilling to talk to others when looking them directly in the eyes. That inability to do so in such a laid back setting would have drastic implications in a professional setting where they will surely cross over.

Being in a new setting gives you an opportunity to further strengthen your network. Use these tips to help you build the foundation of having a strong personal network.

happyhourIntroductions: if you attend an event with a friend be sure to be introduced to anyone that seems of interest. Use the fact that your accomplice knows important people to also be introduced to those “in the know.” Being in the same location already shows that you have similar interests which is a base to use to strike up a new friendship. That new friendship may build into something more for both of the parties involved.

Meetup Groups: With resources such as Meetup.com it is very easy to place yourself in a relaxed setting of people with similar interests. While most seem to use these outlets for social purposes; they can also be used to build professional relationships. Spending a few minutes to research and attend the type of groups that catch your eye can lead to developing a stronger personal network.

Networking in face to face settings may have fallen off of the popular wagon, but it stills holds a vital place in both social and professional development. Take the time to get to know someone face to face instead of behind a technological screen. No matter what, business will always be completed by some form of personal interaction and success will go to those that can perform when needed.

Beyoncé proves the strength of social media and branding

Jason LaVeris / FilmMagic / Getty Images

Jason LaVeris / FilmMagic / Getty Images

If you’re active with any type of social media platform then your feed was quickly taken over on late Thursday into early Friday by the one and only Beyoncé. In a matter of moments the Internet was her stage when she released a surprise album through iTunes. Leaning on nothing more than the power of her brand and social media the famed artist sold approximately 80,000 copies of her album in three hours. This is yet another example of a powerful celebrity leveraging their strength through online branding and social media marketing.

We at the R&B Management Group have continuously preached the strength of proper branding and the use of social media outlets to reach the masses. The feat that Beyoncé pulled off last week is one of the best examples of the success that can come when these two tools are used together. In one moment she’s set off a ripple effect that may not immediately hit the music industry, but will have longstanding ramifications that will be seen in the future.

Ssocial-media-seo-logoshe set nearly every social media outlet on fire with the release of her album. From numerous tweets of lyrics from new songs to simple Instagram posts that showed the cover art of the album; it seemed as if every fan took to their phone or computer to talk about anything that had to do with Beyoncé. According to a New York Times report the album release generated 1.2 million tweets in 12 hours. That in itself took the place of traditional album promotions that have been used in the past; especially when other artists such as Katy Perry and Lady Gaga also pushed the content to their millions of followers. While other entities have tried to use social media as a promotional tool, none have been able to generate such a response that Beyoncé created in mere hours.

The power of her brand was also on display during these developments as well. It was always clear that Beyoncé was a very popular musical artist but this album release fully shows how her fans relate their lives to her music. That positive engagement, which has come through a protected development of her brand, shows how serious it is for personalities and companies to protect their public perception. If she wasn’t as well accepted as she is today her album release and sales would not be as major a story as it is at this time.

Whether you are a fan of her music or not, there is still a lot to be learned from what Beyoncé did last weekend. The release of her self titled album will have long standing effects while she enjoys the immediate benefits. Either way, this is yet another example of how branding and social media work hand in hand.