Beyoncé proves the strength of social media and branding

Jason LaVeris / FilmMagic / Getty Images

Jason LaVeris / FilmMagic / Getty Images

If you’re active with any type of social media platform then your feed was quickly taken over on late Thursday into early Friday by the one and only Beyoncé. In a matter of moments the Internet was her stage when she released a surprise album through iTunes. Leaning on nothing more than the power of her brand and social media the famed artist sold approximately 80,000 copies of her album in three hours. This is yet another example of a powerful celebrity leveraging their strength through online branding and social media marketing.

We at the R&B Management Group have continuously preached the strength of proper branding and the use of social media outlets to reach the masses. The feat that Beyoncé pulled off last week is one of the best examples of the success that can come when these two tools are used together. In one moment she’s set off a ripple effect that may not immediately hit the music industry, but will have longstanding ramifications that will be seen in the future.

Ssocial-media-seo-logoshe set nearly every social media outlet on fire with the release of her album. From numerous tweets of lyrics from new songs to simple Instagram posts that showed the cover art of the album; it seemed as if every fan took to their phone or computer to talk about anything that had to do with Beyoncé. According to a New York Times report the album release generated 1.2 million tweets in 12 hours. That in itself took the place of traditional album promotions that have been used in the past; especially when other artists such as Katy Perry and Lady Gaga also pushed the content to their millions of followers. While other entities have tried to use social media as a promotional tool, none have been able to generate such a response that Beyoncé created in mere hours.

The power of her brand was also on display during these developments as well. It was always clear that Beyoncé was a very popular musical artist but this album release fully shows how her fans relate their lives to her music. That positive engagement, which has come through a protected development of her brand, shows how serious it is for personalities and companies to protect their public perception. If she wasn’t as well accepted as she is today her album release and sales would not be as major a story as it is at this time.

Whether you are a fan of her music or not, there is still a lot to be learned from what Beyoncé did last weekend. The release of her self titled album will have long standing effects while she enjoys the immediate benefits. Either way, this is yet another example of how branding and social media work hand in hand.

Social Media Transparency

social-media-seo-logosAs always at the R&B Management Group we preach the importance of social media and how it is used to interact with the world around you. Companies can engage potential clients, stars can talk to their biggest fans and customers can gain better overall service through the quick posts that can be placed on Facebook, Twitter, Instagram and other outlets like it. We’re continuing to take a look at some of the best practices that are available with these mediums and this week we’re taking a look at the idea of transparency via social media.

The word “exclusive” immediately draws attention whenever it’s used in the world of business. Whether it’s a look at a new product or behind the scenes access to a new show; fans tend to eat up the content with the hopes of being more in the know than others. With the ability to better engage users and followers across these outlets, companies can use their social media profiles to be transparent in a completely new fashion.

For example, popular movie stars are now turning towards their YouTube or Instagram channels to give fans access behind the scenes as new projects are filmed. P. Diddy used his Instagram channel to promote the launch of his new platform Revolt TV, by giving his followers access to some of the development meetings via videos and images. Before the channel was even launched the brand for the project had already been established with such a major social media effort.

transparentSmaller companies can also do the same to build brand awareness while giving followers access to information that isn’t “public” knowledge – no matter how easy it may be to obtain. Companies can livestream events such as investors announcements or even an upcoming holiday party. Introducing new employees through social media outlets also give them the power to let the world know who’s working where within the organization.

Transparency is a major turn on in various facets of the world. With the ability to immediately gain access to nearly anyone or anything through social media venues, companies and personalities can now present themselves as transparent brands for the world to see.

If you need help on creating a social media campaign that will help you not only improve your level of transparency along with better engage your clients, reach out to us at the R&B Management Group for more information.

Communicating The Right Way

hands-typingSocial media platforms are meant to be a place where people can interact with each other to establish new friendships. However, just as some people are better in social settings in “real” life, there are those that need additional practice when it comes to making friends while behind a keypad.

Platforms such as Facebook and LinkedIn have taken measures to ensure that users can’t randomly add people that they do not know. Blind online networking was once practiced by many but is now shunned because of users taking advantage of few spam filters that are available across these platforms. Now those who are caught trying to connect with people that they don’t really know are blocked, reported as spam or never given the opportunity to reach out.

social-media-seo-logosSo how should one work their way around such blockades? It’s a quite simple but often overlooked solution. Instead of just blindly sending messages or friend requests start the process with a simple introduction post or email. Find a way to connect with them in a respectful manner, rather than blasting them with tweets or Facebook posts. Many times, the individual that you are looking to connect with will be turned off by those actions and you’ve already burned a bridge that wasn’t even fully built. You may think that blasts across Twitter or Facebook to “listen to this song,” or “check out this link” will build your following but instead you will get ignored more often than not.

Another practice that one should use is to have a mutual connection introduce you to the person of interest. This way, that person can speak highly enough of you to get you into the door of establishing the needed relationship. That mutual friend can also help you learn some of the idiosyncrasies in talking to that person down the line. Many times these professional introductions can lead to opportunities that weren’t even anticipated.

The way you present yourself on social media is just as vital to the way you present yourself in face to face interactions. Messing up online can cost you a new relationship the same way it could when you attempt to talk to a new person up close. Be smart and use your resources without being overbearing. You’ll network will grow and the benefits will come your way.

“Must Attend” Industry Conferences

SXSW

When it comes to business very few things are more important than networking and industry knowledge. With both you will be able to create opportunities that would not be available otherwise. The best chance to bridge both of these areas of business is to attend industry conferences that are vital to your realm of interest. These are some examples of prominent conferences that have helped grow the status of many business people and projects:

South By Southwest

The South by Southwest, also known as SXSW, conference is a series of festivals, seminars and events that are centered around the film, music and technology industries. Held in Texas every spring, this conference has helped launch multiple careers across the industries of focus.

The film festival focuses on new directors who are looking to develop their projects from behind the camera. The music part of the festival allows for artists to perform for small stipends while linking them with prominent managers, producers and other personalities in the industry. The interactive aspect of the festival is for emerging technologies. Popular start-ups such as Four Square were once promoted at SXSW before becoming mainstream.

With 26 years of existence and nearly 10 days of events the SXSW conference is a must attend for those looking to break through in the music, film and interactive industries.

SundanceThe Sundance Film Festival

Perhaps one of the biggest conferences in the film industry, the Sundance Film Festival has long been a mainstay for industry personalities and movie critics alike. The film festival is a showcase that features work from American and independent film makers across the world. The event features both full length and short films that are placed in competition with one another. Many individuals come to this event in hopes of getting their project purchased by a major studio so it can be fully developed.

Many independent film creators such as Quentin Tarantino and Edward Burns received their first major break during this film festival. Movies such as The Blair Witch Project and Napoleon Dynamite were featured during the Sundance Film Festival as well.

Cine Gear Expo

The Cine Gear Expo is another conference that focuses on the entertainment and technology industries. Held in Hollywood, California this event brings together some of the most important personalities and experts across these areas of interest.

Not only does this conference feature networking events, but masters classes, symposiums and content development workshops are available to attendants.

If you consider yourself an entrepreneur then taking some time out to go to one of these conferences is money well spent. The long term benefits are well worth the money and is an investment that your career will need.

Follow These Leaders On Twitter

Twitter

The advent of social media has continued to impact the business world. Customers now have more opportunities to reach their favorite companies; while firms have the ability to seem more “personable” with their clients. Twitter has become one of the most valuable options for both groups as its user base continues to grow each day. Looking at the way influencers can inspire and impact, these are some of the top personalities and companies that you should follow on Twitter:

Addicted to Success: @Addictd2Success

A platform that offers non-stop motivational tips and thoughts, Addicted to Success is a valuable resource for those looking for that push to keep going. The platform offers advice, notes and recounts from some of the most successful personalities in various facets of the business world.

Sean Gardner: @2morrowknight

Sean Gardner was listed as the top social media power influencer of 2013 by Forbes Magazine. Sean is also a writer for the Huffington Post but his Twitter feed is often filled with material that will inspire any aspiring business person.

Twitter2Forbes Magazine: @Forbes

With that in mind, Forbes Magazine is also one of the most important Twitter handles to follow as well. This magazine presents some of the best information available in the business world today. Their magazine provides a wealth of information across various areas of business that would be worth a read for the new professional, someone entrenched in their career or anyone trying to make it as an entrepreneur.

The Branding Muse: @BrandingMuse

A growing firm, The Branding Muse is a developing firm that is tackling teaching young adults, students and entrepreneurs the value of developing a personal brand. Along with their founder Emmelie De La Cruz (@HerMusings) this outlet is becoming a must follow for those looking to learn how to separate themselves from the pack.

Entrepreneur Magazine @EntMagazine 

Perhaps one of the most important resources available for both growing and established entrepreneurs; this Twitter handle offers non-stop information for those interested in the world of working for themselves.

If you’re taking your social media presence seriously, these Twitter handles should be among your must follows from this point out. It’s not always how or what you post through social media; but who you interact with is just as valuable.