Bruno Mars benefits from performing for “exposure”

BrunoThe R&B Management Group has firmly stated our stance against performing your talents for what is called “exposure.” As with every rule in life there is a major exception. The exception to this rule is when performing at the Super Bowl. Just like all of those that came before him, Bruno Mars wasn’t paid for his performance at Super Bowl XLVIII but he’s going to experience some major gains from the fame that follows.

Since his near 15 minute performance during the most watched event in television history the expectations for Bruno’s career has skyrocketed. In fact, Bruno’s halftime show pulled in more viewers than any halftime show before. Yes, that includes the great Beyonce. His album, Unorthodox is on track to sell more than 70K copies since the big game and is headed to reclaim one of the top sports on their chart rankings. Quite impressive for an artist that didn’t carry the name power as some past performaners such as Prince, Justin Timberlake and others.

Even though Super Bowl performers are not paid for their appearance, they are given a level of exposure that all musical acts would leap at obtaining. Forbes magazine is reporting that Bruno Mars has the most to gain in comparison to any of those that have come before him. For those fans who are looking forward to catch him during his next tour, those prices have a potential to rise. Last year he grossed nearly $72 million dollars in revenue from 84 shows. That figure comes from a ticket selling price of $66 which can quickly jump to $100 for all shows hereafter.

Not only will Bruno reap financial benefits from a very successful show; his fan base will continue to grow. With one of the better shows in recent memory, he’s certainly the hottest artist in the industry today. From the moment his selection for the 2014 halftime show was announced the anticipation grew to see if he would develier. Not only did he do so, but he exceeded expectations in a way that will push his career for years to come.


In Sports Being The Bad Guy Can Lead To The Big Pay Day

NFL: St. Louis Rams at Seattle SeahawksThe 2014 National Football Season is over but there is still a lot to talk about now that the action on the field is complete. New stars such as Russell Wilson and Marshawn Lynch will bask in the glory of hoisting up the Vince Lombardi trophy. However, the talk that surrounded one Richard Sherman coming into the Super Bowl is yet another major example of how important branding has become within the entertainment world.

After the NFC Championship game where Sherman’s Seattle Seahawks defeated the San Francisco 49ers Sherman became even more famous than his play on the field. In three years Sherman has put together a laundry list of accolades that have helped him to be considered one of the best defensive players in the game. Even though he is one of few players to have 20 interceptions in just three years of play and a number of other statistical feats; Sherman has become known for being a character that isn’t well liked by a majority of the viewing public.

It’s the cultivation of that dislike in professional sports that is becoming a major financial tool for athletes across many different sports.

All it took was a few moments for Sherman to become the most hated individual person in sports today. When asked a simple question by sports personality Erin Andrews, Sherman went on a spirited tirade about his position in sports and challenging those who would challenge him. In a world of five second delays and unintelligent speakers, Sherman dove deep into his on the field personality while not portraying himself in an ignorant or unintelligent fashion. The Internet was set ablaze by his actions which spread into the sports media world and beyond. While the conversation points may have been disheartening, the fact remains that those actions catapulted Richard Sherman into a position where he’s going to benefit from the hatred of the public.

In 2013 Sherman was paid $555,000 in a year where he played every game this season, had 8 interceptions and 49 combined tackles. Yet, his contract still placed him in a position where 110 cornerbacks would make more money this season. In fact, there are some that make more PER GAME than Sherman will make all year. While $555,000 is nothing to scoff at; it’s still worth nothing in an industry where athletes are taught to make as much as possible in their short career spans. So what value did Sherman’s tirade bring to his wealth?

According to CNN Money, those 15 seconds of infamy could equate to nearly $5 million in opportunities for Sherman. The piece published on January 24 highlights comments from Sherman’s agent Jamie Fritz about pending endorsements that would be coming his player’s way. Fifteen seconds would help Sherman earn more than he had during his whole professional career.

Becoming the consummate bad guy after yelling at Erin Andrews will open up numerous opportunities that the athlete may not have seen otherwise. Other athletes have found similar success by playing the bad guy in the public spectrum. This doesn’t mean that said individual commits crimes or is caught in negative situations. Instead, the general hatred that the public has about them keeps said individual in the limelight long enough that companies begin to take notice.

mayweatherUFC fighter Ronda Rousey is in a similar situation where she’s become one of the promotion’s biggest draw simply because fans have come to hate her. She is also set to appear in two of the biggest action movies of 2014 and 2015. Floyd Mayweather is another example of an athlete who capitalizes from the public’s hatred of their success. In his most recent fight against Saul Alvarez helped him net a guaranteed $41.5 million and that doesn’t include the back end money from Pay per View buys. Both of these examples of financial growth stem directly from successful athletes being despised by the public who hate to see them succeed.

This isn’t a strategy that works for everyone. Athletes who are caught in negative situations that are of a criminal nature shouldn’t be flip towards their actions and the public’s reaction. However, those who are disliked because of success could take that opportunity to build their career into something stronger than it may originally become. An effective manager can help guide that growth while showing the client how to responsibly capitalize on their sudden position.

Richard Sherman, Floyd Mayweather and Ronda Rousey are three examples of athletes that will earn a wealth of money simply because fans don’t like them. They may not have done anything overtly wrong; but smart sports promotion has placed them in a financial zone that they may not have seen otherwise.

Using Groups And Conversations For Social Media Networking

Social_Media_NetworkingThe R&B Management Group is continuing our look at the importance of networking in developing a professional and social foundation that can lead to success. Last week we looked at the practice of face to face networking which is still important today with the advent of social media networks. Still, the behavior of both individuals and organizations on social media have taken a prominent role in networking today.

While we’ve covered social media networking in the past on our company blog, we’re going to look at the conversation in a different light this time around. For this month’s conversation we are looking at the use of social media groups to reach out to individuals with similar interests and goals.

LinkedIn and Facebook are two platforms that allow users to create groups meant to attract those with similar interests. While many of these groups were meant to bring people together for fun, some have developed into networking groups where ideas are exchanged and partnerships are formed. Majority of the LinkedIn groups are used for this purpose. New job opportunities and connections can come from these quick sparking conversations. Facebook is more of a social atmosphere, but if your looking to tap into groups of people that you don’t know but have similar interests – LinkedIn is the best option to take.

Social-mediaInstagram and Twitter also have “grouping” capabilities that can help you tap into networks that are talking about topics that are important to you. Using hash tags (#) will include your posts into conversations that are linked together around that topic. For example, this months conversation has been included in the #Networking trending topic to draw attention to our content. Instagram posts around events can draw attention to the action by including a simple hash tag. Promoters on both platforms use this practice to link all of their promotions together. Including yourself into these trending topics can create a bridge to connections that were at one time out of reach.

Using your social media connections to build a business network is a smart tactic in today’s society. There are a number of ways that you can use the groups that are available on these platforms to build connections that were at one time out of reach.

Face To Face Networking Is Still Vital

FacetoFaceThe month of January is networking month here at the R&B Management Group. Our firm will look at the practice of networking in different phases and how it will impact your business and career. First, we’re looking at personal networking that occurs only in face to face settings.

We will define personal networking as the practice of getting to know people in a face to face setting in hopes that ideals, goals and tactics can be brought together in an effort to create future opportunities. Personal networking occurs in a number of different ways and in many different locations.

For example, happy hours are a popular option for making new business connections. In fact, many professional groups hosts happy hours with the intention of welcoming new members and introducing them to those currently involved. The recreational atmosphere is one of the best locations to make those connections in a lighthearted setting.

However, there are some who may not have the “abilities” to make those connections when given the opportunity. In a day where email, social media outlets and texting seem to be the number one way that people want to talk to each other; doing so face to face has become uncomfortable for many. Whether it is shyness or just a lack of knowing how to strike up a conversation; it seems as if more people are unwilling to talk to others when looking them directly in the eyes. That inability to do so in such a laid back setting would have drastic implications in a professional setting where they will surely cross over.

Being in a new setting gives you an opportunity to further strengthen your network. Use these tips to help you build the foundation of having a strong personal network.

happyhourIntroductions: if you attend an event with a friend be sure to be introduced to anyone that seems of interest. Use the fact that your accomplice knows important people to also be introduced to those “in the know.” Being in the same location already shows that you have similar interests which is a base to use to strike up a new friendship. That new friendship may build into something more for both of the parties involved.

Meetup Groups: With resources such as it is very easy to place yourself in a relaxed setting of people with similar interests. While most seem to use these outlets for social purposes; they can also be used to build professional relationships. Spending a few minutes to research and attend the type of groups that catch your eye can lead to developing a stronger personal network.

Networking in face to face settings may have fallen off of the popular wagon, but it stills holds a vital place in both social and professional development. Take the time to get to know someone face to face instead of behind a technological screen. No matter what, business will always be completed by some form of personal interaction and success will go to those that can perform when needed.

Introduction To The Series On Networking

NetworkingEach month the R&B Management Group will look at another area of important development that can impact a career or project. A new year is upon us, so with that in mind we are looking at the area of networking as this month’s feature. With that in mind here is a preview of our series on networking and how it can be utilized by individuals and groups on the whole.

To better understand what networking is as a whole, let’s take a moment to actual define the process. Merriam – Webster gives us the definition that networking is “the exchange of information or services among individuals, groups, or institutions and the cultivation of productive relationships for employment of business.” These definitions serve a direct lead-in into how we will cover the idea of networking over the next few months.

networking-guyIn this series we are going to look at four important points of networking as a whole: in-person networking, where and when to networking, social media networking and what not to do while networking. Each one of these areas are amongst the most vital areas to discuss when teaching the masses about how to properly build a strong base of relationships.

As many people are building a list of goals and resolutions to build their career and personal lives; being able to network is a skill that will be required to take positive steps in that direction. For the next four weeks the R&B Management Group is going to provide valuable tips and information that will help in that area. Our focus is to help those around us build better careers and help project development. To get there, networking is one of the first skills that should be built into your foundation.