Setting Yourself Apart In The Entertainment Industry

originalityAs an agency that works within the entertainment industry the R&B Management Group is often approached by people looking for assistance in some form or another. While many of those inquiries are rejected for a variety of reasons; there’s still a trend that is being seen. Those who claim to want to enter the many different facets of the entertainment world are struggling to set themselves apart. Unfortunately for them, being original is one of the most important steps to finding a breakthrough.

Just as in everyday life, individuality is important when looking to advance your career. Too often the public is subjected to copy cat artists that are looking to make the most off of the work that someone else has established. However, if one was to look at some of the biggest names in entertainment today one would see a trend of acts that have reached the top by not being like anyone that has come before them.

Lady Gaga, Pink, Kendrick Lamar and OutKast are some of the most prominent names in music. While they have all put out music that will live on for ages; their fans can point towards the ways they have set themselves apart within the industry. Whether it’s OutKast’s different take on southern Hip Hop or Lady Gaga’s often controversial lyrics; these acts are not only known for their music – but for a factor that makes them original at the same time. In some cases it will be these original “quirks” for which they will be more known than their musical career overall.

OriginalQuoteThat type of enthusiasm to be different needs to be cultivated in today’s entertainment industry. Not just in music, but in sports, film, writing and every other area that requires the consumption of content. Being original is often looked down upon by the masses at first, but it always seems to change as what’s different soon becomes popular.

When getting your career started, stick to the guns that make you different. Find a new sound, writing style, training regimen or some other way to set yourself apart from the crowd. More often than not the consistent practice will push you in the right direction.

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Update on “The Promoters” documentary

The Promoters LogoThe R&B Management Group has been working hard to continue working on our documentary chronicling the world of night life promotions. With that in mind we’re providing an update on the progress of “The Promoters.”

As the season changes from the cold and brutal winter that many endured to the exciting time of spring and summer, the desire to go out and party seems to hit everyone harder. With that in mind “The Promoters” is expected to kick off the first series of shoots to create the first season looking into the night life industry.

Current plans are for the taping of a major event within the Washington DC metro area during the big July 4th weekend. This is an important party time that kicks off some of the biggest events of the summer. While “The Promoters” won’t reveal the exact group or event that is planned at this time; it’s worth noting that the production is planned with one of the premiere groups in the area and top night life venues in the DMV area.

From March to May we ran an Indiegogo campaign with the hopes of raising $3000 for the production of the show. Unfortunately we were unable to raise the funds requested but we did gather a large amount of attention and support for our efforts. With that improved direction and a growing list of connections, “The Promoters” is clearly headed in the right direction.

Plans are to debut the first season of “The Promoters” during early to late August. Keep an eye out for the R&B Management Group to release information about the show through all of our social media channels.

The Process of Executive Producing

71st Annual Golden Globe Awards - Show - Season 71The entertainment industry is full of new and interesting ideas. Every day there are individuals who come up with what could be the concept for the next big hit series. When that moment of inspiration hits there are steps that have to be taken to become a producer in the world of film and television.

Protect Your Work
The idea of copyright and ownership of ideas is a very confusing manner that is best explained by entertainment lawyers. Most people do not have immediate access to them when they begin to collect their thoughts. Still, there are ways to work around the issue and ensure that you can prove that your original idea is actually your own.

The Writers Guild of America is the best place to start when looking to protect the recently created work. This organization gives you the opportunity to register your content into their database which will give you one weapon against those who may try to steal or claim you have stolen their idea. Costs of registering content are very inexpensive and the process is quick to complete.

The Filming Process
If your idea is worth turning into an actual project then the filming process must be considered going forward. Getting the concept from paper to video can be a long and arduous process but when the finished product is available on screen every hurdle is worth it.

The Paley Center For Media's PaleyFest 2014 Honoring "Sleepy Hollow"The first step in the filming process is to find a video team that can help you visualize the project. Conduct sit down meetings to flush out treatments and screen descriptions that will help the filming process move along. This is also the time to discuss the costs and process of filming which can immediately blow up a project. Be sure to be very transparent when speaking with a video team and get solid estimates of every step in the process. Communication is key at this point because a misstep can cause your project to never become more than just a thought.

The Final Steps
When your idea has gone from simple thoughts to full product there are additional steps that should be taken to present this content in the best light. Many different production companies are available in the industry that can help take your idea to the next level and hopefully create the type of series that you envision.

It’s important to research any company that you begin to work with. Having a legal counsel become involved is vital at this point. The reason is because discussions around ownership will start to rise and new producers can often lose control of the conversations just to get their idea onto screen. Bringing in a party that has your best interests in mind while not being directly involved in its development will help protect the producers best outcome.

Developing a product from start to finish as a producer is a job that many people dream about having. In order to reach that opportunity, content must be created to pitch to get in front of those with the power to make things happen. These steps are just a small part of the process but still very important in getting the job done.

Derek Jeter 101: Star On The Field, Star Off The Field

JeterIn the professional sports world there comes a time when great athletes have to step aside to call their career an end. Upon that moment the world takes the time to reflect on said athlete’s career and what they brought into their realm of play. The 2014 MLB season will be such a time for “The Captain” of the New York Yankees, Derek Jeter. The man who is known as being the face of such an iconic sports franchise has decided to step away from the game. While his on the field contributions are numerous, there’s one are in which he will always be respected and should be copied by professional athletes in the industry today.

In nearly two decades of play Derek Jeter will take a laundry list of accomplishments with him when he enters the MLB Hall of Fame. Some of those include: multiple time World Series champion, 13 time all-star, 2 time Hank Aaron award winner, five time Gold Glove award winner and many others. There isn’t any question that he exemplifies what it means to be a “winning” professional athlete. Upcoming players across all sports should take the time to review his career to not only mimic his leadership skills but the way he conducted himself off of the baseball diamond.

To begin, just look at his personal life. Jeter has conducted himself in a way that many other star athletes have failed across all sports.

For example, Jeter has been “connected” to many beautiful women who are prominent in their industry, but the media world has never captured him in the controversial relationship drama that the tabloids love. In the 19 years in which Jeter has played professional baseball there is a vast list of athletes that have gotten into the press for their relationships or other distracting news. In today’s quick media world athletes need to be willing to protect their brand off the field with the same intensity that they compete when the clock is ticking.

JeterMagAnother area in which Jeter should be copied is the way he’s built his brand for long term revenue without projecting himself in some over the top fashion. He’s been linked to multiple major brands such as Nike, Gatorade, Visa and Ford which will only increase his wealth once he’s done playing. In 2013 much of his season was lost due to suffering multiple injuries. As he waited his return he developed a partnership with Simon & Schuster to create Jeter Publishing which has the potential to be a lucrative venture into book publishing and potentially television or film opportunities. Most professional athletes have a short shelf life in which they have to capitalize the most off their time in play. Jeter’s turned his winning into revenue streams that will continue to build his portfolio well after he’s done competing day in and day out with the Yankees.

Sports managers and agents should help mold their young clients into star athletes and business men. Derek Jeter’s career will stand the test of time as an example of a professional athlete that built a career worth mimicking both on and off the field.

Bruno Mars benefits from performing for “exposure”

BrunoThe R&B Management Group has firmly stated our stance against performing your talents for what is called “exposure.” As with every rule in life there is a major exception. The exception to this rule is when performing at the Super Bowl. Just like all of those that came before him, Bruno Mars wasn’t paid for his performance at Super Bowl XLVIII but he’s going to experience some major gains from the fame that follows.

Since his near 15 minute performance during the most watched event in television history the expectations for Bruno’s career has skyrocketed. In fact, Bruno’s halftime show pulled in more viewers than any halftime show before. Yes, that includes the great Beyonce. His album, Unorthodox is on track to sell more than 70K copies since the big game and is headed to reclaim one of the top sports on their chart rankings. Quite impressive for an artist that didn’t carry the name power as some past performaners such as Prince, Justin Timberlake and others.

Even though Super Bowl performers are not paid for their appearance, they are given a level of exposure that all musical acts would leap at obtaining. Forbes magazine is reporting that Bruno Mars has the most to gain in comparison to any of those that have come before him. For those fans who are looking forward to catch him during his next tour, those prices have a potential to rise. Last year he grossed nearly $72 million dollars in revenue from 84 shows. That figure comes from a ticket selling price of $66 which can quickly jump to $100 for all shows hereafter.

Not only will Bruno reap financial benefits from a very successful show; his fan base will continue to grow. With one of the better shows in recent memory, he’s certainly the hottest artist in the industry today. From the moment his selection for the 2014 halftime show was announced the anticipation grew to see if he would develier. Not only did he do so, but he exceeded expectations in a way that will push his career for years to come.