Setting Yourself Apart In The Entertainment Industry

originalityAs an agency that works within the entertainment industry the R&B Management Group is often approached by people looking for assistance in some form or another. While many of those inquiries are rejected for a variety of reasons; there’s still a trend that is being seen. Those who claim to want to enter the many different facets of the entertainment world are struggling to set themselves apart. Unfortunately for them, being original is one of the most important steps to finding a breakthrough.

Just as in everyday life, individuality is important when looking to advance your career. Too often the public is subjected to copy cat artists that are looking to make the most off of the work that someone else has established. However, if one was to look at some of the biggest names in entertainment today one would see a trend of acts that have reached the top by not being like anyone that has come before them.

Lady Gaga, Pink, Kendrick Lamar and OutKast are some of the most prominent names in music. While they have all put out music that will live on for ages; their fans can point towards the ways they have set themselves apart within the industry. Whether it’s OutKast’s different take on southern Hip Hop or Lady Gaga’s often controversial lyrics; these acts are not only known for their music – but for a factor that makes them original at the same time. In some cases it will be these original “quirks” for which they will be more known than their musical career overall.

OriginalQuoteThat type of enthusiasm to be different needs to be cultivated in today’s entertainment industry. Not just in music, but in sports, film, writing and every other area that requires the consumption of content. Being original is often looked down upon by the masses at first, but it always seems to change as what’s different soon becomes popular.

When getting your career started, stick to the guns that make you different. Find a new sound, writing style, training regimen or some other way to set yourself apart from the crowd. More often than not the consistent practice will push you in the right direction.

The Process of Executive Producing

71st Annual Golden Globe Awards - Show - Season 71The entertainment industry is full of new and interesting ideas. Every day there are individuals who come up with what could be the concept for the next big hit series. When that moment of inspiration hits there are steps that have to be taken to become a producer in the world of film and television.

Protect Your Work
The idea of copyright and ownership of ideas is a very confusing manner that is best explained by entertainment lawyers. Most people do not have immediate access to them when they begin to collect their thoughts. Still, there are ways to work around the issue and ensure that you can prove that your original idea is actually your own.

The Writers Guild of America is the best place to start when looking to protect the recently created work. This organization gives you the opportunity to register your content into their database which will give you one weapon against those who may try to steal or claim you have stolen their idea. Costs of registering content are very inexpensive and the process is quick to complete.

The Filming Process
If your idea is worth turning into an actual project then the filming process must be considered going forward. Getting the concept from paper to video can be a long and arduous process but when the finished product is available on screen every hurdle is worth it.

The Paley Center For Media's PaleyFest 2014 Honoring "Sleepy Hollow"The first step in the filming process is to find a video team that can help you visualize the project. Conduct sit down meetings to flush out treatments and screen descriptions that will help the filming process move along. This is also the time to discuss the costs and process of filming which can immediately blow up a project. Be sure to be very transparent when speaking with a video team and get solid estimates of every step in the process. Communication is key at this point because a misstep can cause your project to never become more than just a thought.

The Final Steps
When your idea has gone from simple thoughts to full product there are additional steps that should be taken to present this content in the best light. Many different production companies are available in the industry that can help take your idea to the next level and hopefully create the type of series that you envision.

It’s important to research any company that you begin to work with. Having a legal counsel become involved is vital at this point. The reason is because discussions around ownership will start to rise and new producers can often lose control of the conversations just to get their idea onto screen. Bringing in a party that has your best interests in mind while not being directly involved in its development will help protect the producers best outcome.

Developing a product from start to finish as a producer is a job that many people dream about having. In order to reach that opportunity, content must be created to pitch to get in front of those with the power to make things happen. These steps are just a small part of the process but still very important in getting the job done.

Using Groups And Conversations For Social Media Networking

Social_Media_NetworkingThe R&B Management Group is continuing our look at the importance of networking in developing a professional and social foundation that can lead to success. Last week we looked at the practice of face to face networking which is still important today with the advent of social media networks. Still, the behavior of both individuals and organizations on social media have taken a prominent role in networking today.

While we’ve covered social media networking in the past on our company blog, we’re going to look at the conversation in a different light this time around. For this month’s conversation we are looking at the use of social media groups to reach out to individuals with similar interests and goals.

LinkedIn and Facebook are two platforms that allow users to create groups meant to attract those with similar interests. While many of these groups were meant to bring people together for fun, some have developed into networking groups where ideas are exchanged and partnerships are formed. Majority of the LinkedIn groups are used for this purpose. New job opportunities and connections can come from these quick sparking conversations. Facebook is more of a social atmosphere, but if your looking to tap into groups of people that you don’t know but have similar interests – LinkedIn is the best option to take.

Social-mediaInstagram and Twitter also have “grouping” capabilities that can help you tap into networks that are talking about topics that are important to you. Using hash tags (#) will include your posts into conversations that are linked together around that topic. For example, this months conversation has been included in the #Networking trending topic to draw attention to our content. Instagram posts around events can draw attention to the action by including a simple hash tag. Promoters on both platforms use this practice to link all of their promotions together. Including yourself into these trending topics can create a bridge to connections that were at one time out of reach.

Using your social media connections to build a business network is a smart tactic in today’s society. There are a number of ways that you can use the groups that are available on these platforms to build connections that were at one time out of reach.

Face To Face Networking Is Still Vital

FacetoFaceThe month of January is networking month here at the R&B Management Group. Our firm will look at the practice of networking in different phases and how it will impact your business and career. First, we’re looking at personal networking that occurs only in face to face settings.

We will define personal networking as the practice of getting to know people in a face to face setting in hopes that ideals, goals and tactics can be brought together in an effort to create future opportunities. Personal networking occurs in a number of different ways and in many different locations.

For example, happy hours are a popular option for making new business connections. In fact, many professional groups hosts happy hours with the intention of welcoming new members and introducing them to those currently involved. The recreational atmosphere is one of the best locations to make those connections in a lighthearted setting.

However, there are some who may not have the “abilities” to make those connections when given the opportunity. In a day where email, social media outlets and texting seem to be the number one way that people want to talk to each other; doing so face to face has become uncomfortable for many. Whether it is shyness or just a lack of knowing how to strike up a conversation; it seems as if more people are unwilling to talk to others when looking them directly in the eyes. That inability to do so in such a laid back setting would have drastic implications in a professional setting where they will surely cross over.

Being in a new setting gives you an opportunity to further strengthen your network. Use these tips to help you build the foundation of having a strong personal network.

happyhourIntroductions: if you attend an event with a friend be sure to be introduced to anyone that seems of interest. Use the fact that your accomplice knows important people to also be introduced to those “in the know.” Being in the same location already shows that you have similar interests which is a base to use to strike up a new friendship. That new friendship may build into something more for both of the parties involved.

Meetup Groups: With resources such as Meetup.com it is very easy to place yourself in a relaxed setting of people with similar interests. While most seem to use these outlets for social purposes; they can also be used to build professional relationships. Spending a few minutes to research and attend the type of groups that catch your eye can lead to developing a stronger personal network.

Networking in face to face settings may have fallen off of the popular wagon, but it stills holds a vital place in both social and professional development. Take the time to get to know someone face to face instead of behind a technological screen. No matter what, business will always be completed by some form of personal interaction and success will go to those that can perform when needed.

Introduction To The Series On Networking

NetworkingEach month the R&B Management Group will look at another area of important development that can impact a career or project. A new year is upon us, so with that in mind we are looking at the area of networking as this month’s feature. With that in mind here is a preview of our series on networking and how it can be utilized by individuals and groups on the whole.

To better understand what networking is as a whole, let’s take a moment to actual define the process. Merriam – Webster gives us the definition that networking is “the exchange of information or services among individuals, groups, or institutions and the cultivation of productive relationships for employment of business.” These definitions serve a direct lead-in into how we will cover the idea of networking over the next few months.

networking-guyIn this series we are going to look at four important points of networking as a whole: in-person networking, where and when to networking, social media networking and what not to do while networking. Each one of these areas are amongst the most vital areas to discuss when teaching the masses about how to properly build a strong base of relationships.

As many people are building a list of goals and resolutions to build their career and personal lives; being able to network is a skill that will be required to take positive steps in that direction. For the next four weeks the R&B Management Group is going to provide valuable tips and information that will help in that area. Our focus is to help those around us build better careers and help project development. To get there, networking is one of the first skills that should be built into your foundation.