The Process of Executive Producing

71st Annual Golden Globe Awards - Show - Season 71The entertainment industry is full of new and interesting ideas. Every day there are individuals who come up with what could be the concept for the next big hit series. When that moment of inspiration hits there are steps that have to be taken to become a producer in the world of film and television.

Protect Your Work
The idea of copyright and ownership of ideas is a very confusing manner that is best explained by entertainment lawyers. Most people do not have immediate access to them when they begin to collect their thoughts. Still, there are ways to work around the issue and ensure that you can prove that your original idea is actually your own.

The Writers Guild of America is the best place to start when looking to protect the recently created work. This organization gives you the opportunity to register your content into their database which will give you one weapon against those who may try to steal or claim you have stolen their idea. Costs of registering content are very inexpensive and the process is quick to complete.

The Filming Process
If your idea is worth turning into an actual project then the filming process must be considered going forward. Getting the concept from paper to video can be a long and arduous process but when the finished product is available on screen every hurdle is worth it.

The Paley Center For Media's PaleyFest 2014 Honoring "Sleepy Hollow"The first step in the filming process is to find a video team that can help you visualize the project. Conduct sit down meetings to flush out treatments and screen descriptions that will help the filming process move along. This is also the time to discuss the costs and process of filming which can immediately blow up a project. Be sure to be very transparent when speaking with a video team and get solid estimates of every step in the process. Communication is key at this point because a misstep can cause your project to never become more than just a thought.

The Final Steps
When your idea has gone from simple thoughts to full product there are additional steps that should be taken to present this content in the best light. Many different production companies are available in the industry that can help take your idea to the next level and hopefully create the type of series that you envision.

It’s important to research any company that you begin to work with. Having a legal counsel become involved is vital at this point. The reason is because discussions around ownership will start to rise and new producers can often lose control of the conversations just to get their idea onto screen. Bringing in a party that has your best interests in mind while not being directly involved in its development will help protect the producers best outcome.

Developing a product from start to finish as a producer is a job that many people dream about having. In order to reach that opportunity, content must be created to pitch to get in front of those with the power to make things happen. These steps are just a small part of the process but still very important in getting the job done.

Face To Face Networking Is Still Vital

FacetoFaceThe month of January is networking month here at the R&B Management Group. Our firm will look at the practice of networking in different phases and how it will impact your business and career. First, we’re looking at personal networking that occurs only in face to face settings.

We will define personal networking as the practice of getting to know people in a face to face setting in hopes that ideals, goals and tactics can be brought together in an effort to create future opportunities. Personal networking occurs in a number of different ways and in many different locations.

For example, happy hours are a popular option for making new business connections. In fact, many professional groups hosts happy hours with the intention of welcoming new members and introducing them to those currently involved. The recreational atmosphere is one of the best locations to make those connections in a lighthearted setting.

However, there are some who may not have the “abilities” to make those connections when given the opportunity. In a day where email, social media outlets and texting seem to be the number one way that people want to talk to each other; doing so face to face has become uncomfortable for many. Whether it is shyness or just a lack of knowing how to strike up a conversation; it seems as if more people are unwilling to talk to others when looking them directly in the eyes. That inability to do so in such a laid back setting would have drastic implications in a professional setting where they will surely cross over.

Being in a new setting gives you an opportunity to further strengthen your network. Use these tips to help you build the foundation of having a strong personal network.

happyhourIntroductions: if you attend an event with a friend be sure to be introduced to anyone that seems of interest. Use the fact that your accomplice knows important people to also be introduced to those “in the know.” Being in the same location already shows that you have similar interests which is a base to use to strike up a new friendship. That new friendship may build into something more for both of the parties involved.

Meetup Groups: With resources such as Meetup.com it is very easy to place yourself in a relaxed setting of people with similar interests. While most seem to use these outlets for social purposes; they can also be used to build professional relationships. Spending a few minutes to research and attend the type of groups that catch your eye can lead to developing a stronger personal network.

Networking in face to face settings may have fallen off of the popular wagon, but it stills holds a vital place in both social and professional development. Take the time to get to know someone face to face instead of behind a technological screen. No matter what, business will always be completed by some form of personal interaction and success will go to those that can perform when needed.

Introduction To The Series On Networking

NetworkingEach month the R&B Management Group will look at another area of important development that can impact a career or project. A new year is upon us, so with that in mind we are looking at the area of networking as this month’s feature. With that in mind here is a preview of our series on networking and how it can be utilized by individuals and groups on the whole.

To better understand what networking is as a whole, let’s take a moment to actual define the process. Merriam – Webster gives us the definition that networking is “the exchange of information or services among individuals, groups, or institutions and the cultivation of productive relationships for employment of business.” These definitions serve a direct lead-in into how we will cover the idea of networking over the next few months.

networking-guyIn this series we are going to look at four important points of networking as a whole: in-person networking, where and when to networking, social media networking and what not to do while networking. Each one of these areas are amongst the most vital areas to discuss when teaching the masses about how to properly build a strong base of relationships.

As many people are building a list of goals and resolutions to build their career and personal lives; being able to network is a skill that will be required to take positive steps in that direction. For the next four weeks the R&B Management Group is going to provide valuable tips and information that will help in that area. Our focus is to help those around us build better careers and help project development. To get there, networking is one of the first skills that should be built into your foundation.

WME’s purchasing of IMG Worldwide will change sports management

IMGLast week the world of talent management experienced a major turn when William Morris Endeavor Entertainment LLC teamed with Silver Lake to purchase IMG Worldwide. The move to acquire IMG will have a strong impact on the talent management industry as a whole, but will specifically affect the sports world.

This acquisition is going to bring together two of the larger organizations that were, at one time, focusing on different parts of the entertainment world. William Morris was once focused on the music, television, movies and theater aspects of entertainment. Some of their biggest clients included the likes of World Wrestling Entertainment, the Ultimate Fighting Championship and the National Football League. It was their job to negotiate the million and sometimes billion dollar deals that would get these organizations featured on major television outlets.

IMG is a sports agency that has represented such stars as Peyton Manning, Rafael Nadal, Steve Nash and Lindsey Vonn.

This move is important for many within the sports world as it has become more recognizable that athletes have a great deal of value beyond their performance on the field or court. Athletes such as LeBron James, Shaun White and others are learning how to brand themselves in a way that allows them to continue to increase the strength of their bank account well beyond their athletic abilities. IMG will now have more backing to go after higher name athletes while stronger contacts in other areas of entertainment to open their clients up to new opportunities.

Changes such as these are important to notice as the world of entertainment becomes an amalgam of what it once was. While making a long term impact like Michael Jordan is a far off goal for many, there is still an opportunity for athletes to push themselves into new revenue streams. Effective managers have to be able to negotiate relevant deals for their clients while helping them move into markets that will continue to make them money long before their playing careers are over.

The $2.2 billion dollar deal that allowed William Morris Endeavor and Silver Lake to purchase IMG Worldwide may not have received much mainstream coverage, but the results of these powerful groups coming together is going to have a great effect on the sports and entertainment world.

If you’re in the market for talent management services the R&B Management Group can help give you some direction towards the goals that you have in mind.

Beyoncé proves the strength of social media and branding

Jason LaVeris / FilmMagic / Getty Images

Jason LaVeris / FilmMagic / Getty Images

If you’re active with any type of social media platform then your feed was quickly taken over on late Thursday into early Friday by the one and only Beyoncé. In a matter of moments the Internet was her stage when she released a surprise album through iTunes. Leaning on nothing more than the power of her brand and social media the famed artist sold approximately 80,000 copies of her album in three hours. This is yet another example of a powerful celebrity leveraging their strength through online branding and social media marketing.

We at the R&B Management Group have continuously preached the strength of proper branding and the use of social media outlets to reach the masses. The feat that Beyoncé pulled off last week is one of the best examples of the success that can come when these two tools are used together. In one moment she’s set off a ripple effect that may not immediately hit the music industry, but will have longstanding ramifications that will be seen in the future.

Ssocial-media-seo-logoshe set nearly every social media outlet on fire with the release of her album. From numerous tweets of lyrics from new songs to simple Instagram posts that showed the cover art of the album; it seemed as if every fan took to their phone or computer to talk about anything that had to do with Beyoncé. According to a New York Times report the album release generated 1.2 million tweets in 12 hours. That in itself took the place of traditional album promotions that have been used in the past; especially when other artists such as Katy Perry and Lady Gaga also pushed the content to their millions of followers. While other entities have tried to use social media as a promotional tool, none have been able to generate such a response that Beyoncé created in mere hours.

The power of her brand was also on display during these developments as well. It was always clear that Beyoncé was a very popular musical artist but this album release fully shows how her fans relate their lives to her music. That positive engagement, which has come through a protected development of her brand, shows how serious it is for personalities and companies to protect their public perception. If she wasn’t as well accepted as she is today her album release and sales would not be as major a story as it is at this time.

Whether you are a fan of her music or not, there is still a lot to be learned from what Beyoncé did last weekend. The release of her self titled album will have long standing effects while she enjoys the immediate benefits. Either way, this is yet another example of how branding and social media work hand in hand.